Why We’re About You
Mission
To serve microbusinesses by serving those who serve microbusinesses in their mutual interest.
To provide our (public, private and non-profit sector) clients with the essential tools necessary for them to understand, interact with and serve the microbusiness community – the largest single sector of the American economy which is the least understood and most underserved; to provide consulting and instructive services and strategies for our client base for the mutual benefit of our clients and the microbusiness community in accordance with their respective goals and objectives.
Purpose
To provide our clients with a depth of consulting and educational tools and strategies to help them meet their goals and objectives; for our clients to utilize these tools and strategies to improve the environment for microbusinesses and their level of success in accordance with mutual organizational goals and objectives; to offer consulting, educational and strategic services in the highest level of expertise in the field and with the highest ethical tone; and to import that ethical tone to our client base to help them serve the microbusiness community with an ethical purpose equally important to its financial purpose.
Goal
To create a meaningful understanding of the greater microbusiness community for our client base in order for them to better serve microbusinesses for their mutual benefit and in accordance with their respective goals and objectives.
Vision
To serve the business, governmental, academic and non-profit leaders with the most comprehensive, timely, targeted and useful services as they relate to the microbusiness community; to empower our clients to serve microbusinesses more effectively in the course of meeting their organizational objectives; to assemble the brightest, best informed, and most experienced professionals available (most of whom are microbusinesses) to provide these educational and consulting services; and to position Microbusiness Strategies LLC, with the expertise and talent of its all-star team of professionals, to be the elite national firm upon whom to rely for strategic assistance in working with the microbusiness community.
Genesis
MicroBusiness Strategies LLC and the Microbusiness Strategies Group of Companies have been formed to provide a link between the vibrant and growing microbusiness community and the other well-established communities who wish to serve it. These communities include:
- Corporate business
Retail, financial services, technology, telecommunications, insurance, professional services
- Governmental
Local or regional, state, multi state (regional), national governmental entities, agencies or initiatives, international governmental entities, agencies or initiatives
- Academic
College, university, academic organizations, policy or developmental groups
- Non-profit
Larger organizations, associations, organizational coalitions, organizational co-ops
These communities have no definable, well accepted, credible link, communication vehicle or marketing channel to reach one of the major markets and growing constituencies in the American economy – the microbusiness owner or principal. Although the American Association of MicroBusinesses defines a “microbusiness” as a firm with ten or fewer people in the business, there is no accepted, public definition or understanding of this extremely large and vibrant demographic, market and constituency. This leads to the obvious question, how can the American business, governmental, academic and non-profit communities effectively serve the microbusiness demographic, market and constituency if they don’t understand them, can’t reach them, and can’t even define them?
MicroBusiness Strategies LLC and the Microbusiness Strategies Group of Companies is in place to provide these stakeholder communities with the research capabilities, tools, resources, network and expertise to more effectively serve the microbusiness demographic, market and constituency in the course of meeting their organizational objectives, in their mutual interest.
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