ISSUESLIVE

PARTNERSHIP

IssuesLive Partnerships

In this Age of Entrepreneurship, partners and alliances are critical to microbusinesses.  Partnerships have immense value—creating loyalty, word-of-mouth and reputation—beyond what marketing dollars buy.  Partners are key assets and enjoy an elevated status in the microbusiness world.  Microbusinesses look first to partners for new business.  Savvy, strategic providers look to microbusinesses for new business and innovation.

IssuesLive Partnerships connect your organization to the world of microbusinesses via IssuesLive forums.  The IssuesLive forums create the opportunities you have been looking for to connect with the microbusiness community.

Imagine being in the room when hundreds of microbusiness owners at each forum come together for the first national dialogue and needs assessment about their issues.  Imagine how they will feel when they see their priority issues being taken seriously by influential stakeholders and policy makers—the priority issues which will make them more successful, more viable, more innovative and more profitable.  Imagine what will happen when they see evidence of which influential stakeholders care about them and how they act in a mutual interest.  Visualize yourself and your organization being the target of that loyalty and interest.  Visualize microbusiness owners coming to you instead of you trying to find them.
Don’t just imagine.  Make it real.
Partner.  Listen.  Discuss.  Act in a mutual interest.  It will pay off and you’ll be a leader…and everyone will see it.

IssuesLive Partnerships have a wide scope plus tangible short and long-term value because…

IssuesLive is unique
It’s the first national dialogue and needs assessment for microbusinesses. In addition to the Minnesota Regional series, IssuesLive will travel the country to strategic on-site locations and have LIVE international reach via the Internet.

IssuesLive garners regional and national attention
As the premiere series of events in 2008 for microbusinesses and the self-employed, IssuesLive will receive major visibility from stakeholder groups, media and the microbusiness community

IssuesLive gathers microbusinesses and the self-employed
This event series will include the largest collection of microbusiness owners and the self-employed giving providers opportunities to directly interact with the microbusiness demographic, market and constituency

IssuesLive has a long shelf life
Stakeholders and partners can participate by:

• Attending live on-site events
• Accessing events live via the Internet (where available)
• Accessing events on demand via the Event Archive on the web; event coverage and partnership information will be posted on the web for at least 12 months (after event conclusion.)

IssuesLive asks tough questions and seeks conclusions
This is a national dialogue and needs assessment where we’ll learn what works and what doesn’t; what’s needed and what isn’t; which solutions resonate and which approaches don’t.

IssuesLive publishes reports
We’ll report what was asked, what was said and who said what; we’ll break it down into easy-to-read documentation.

IssuesLive is only the beginning
This national dialogue and needs assessment is the first major step toward understanding the needs and priorities of microbusinesses and facilitating the solutions they need in ways in which they will enthusiastically respond—especially to solutions & opportunities provided by IssuesLive Partners.

IssuesLive offers a limited number of BACKSTAGE passes for its “BEHIND THE ROPES” Program
The “BEHIND THE ROPES” program creates a unique opportunity for conducting further research via focus groups, creating new strategic relationships with personal introductions and networking events, and attending special ancillary events.

Be an IssuesLive Partner and learn about our existing partners and alliances.  Click here to read more about the  “BEHIND THE ROPES” Program...

 

Partnership Programs

Minnesota Event Partnerships

Minnesota Strategic Partner

Minnesota Elite Partner

Minnesota Marketing Partner

National Event Partnerships

National Supporting Partner

National Strategic Partner

National Elite Partner

National Marketing Partner

 Partnership Agreements

 

 Minnesota Event Partnerships


Minnesota Strategic Partner

Rochester, St. Cloud, Mankato, Bemidji, Brainerd, Marshall, and Moorhead
$2,000 investment per event
Brand Visibility + Event Participation Packages

Duluth
$3,000 investment
Brand Visibility + Event Participation Packages

Minneapolis
$5,000 investment
Brand Visibility + Event Participation Packages

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Minnesota Elite Partner
(Support of three or more events)
Individual event investments + value added consultation package
Brand Visibility + Event Participation Packages
+ Initial consultation and microbusiness assessment + written report outlining what opportunities your organization can take advantage of with microbusinesses

Brand Visibility Package

Company or organization logo & web link included in appropriate electronic and printed event materials (subject to the date of partner acceptance.)

Visibility in Print
Your company/organizational logo and/or name will be featured in:
• The IssuesLive Event Program
• The event promotional materials
• The event invitations (when printed.)

Virtual Visibility
Your company/organizational logo and/or name will be featured in:
• The IssuesLive “Partnership” page on the event web site at http://www.issueslive.com/
• The IssuesLive Event Archive (where past events can be accessed on demand)
• The event invitations
• The IssuesLive Event disc (when available.)
• Regular e-blasts generated by Event Producers
• Regular e-blasts generated by IssuesLive Partners and Marketing Partners
• The IssuesLive event web link on Partners’ web sites (driving interest to the site where all partner’s logos will be displayed.)
E-blast Distribution
• Event partners and Event Marketing Partners will be asked to promote each IssuesLive event in which they are involved including the redistribution of the e-blasts to their members, clients, constituents and network as furnished to them by the Event Producers; Partners will also be furnished with an electronic marketing kit for this distribution and to personalize their e-blasts with their logo and brand as desired

General Visibility
Discovery of your participation and partnership role as a result of general promotion in:
• Media interviews
• Feature articles
• Partners’ and supporters’ internal communications, newsletters or web sites
• Announcements at organizational meetings and events

On-site Visibility
Your company/organizational logo and/or name will be featured in:
• The IssuesLive on-site event multi-media presentation
• The IssuesLive Event Program
• The opportunity to have one company/organizational banner (partner supplied) hung in accordance with policies and procedures of the specific venue; an installation fee may be charged at the discretion of the venue event coordinator according to their policy


Event Participation Package
• “Resource Center” Participation
• The opportunity for an organizational booth presence in an area adjacent to the Forum space (according to specific venue limitations and policies)
Partners have the opportunity to staff a booth in the Resource Center as an event partner.  The Resource Center is a visible area adjacent to the IssuesLive event area that will be utilized by event partners for organizational visibility and consultations with attendees, partners and the media.  This is an exclusive area reserved for event partners, host organization(s) and producers.  No general exhibit space is available for sale.  Resource Center visibility is only available to those who contribute to the event(s) or its production.
(Limited partnerships are available and finalized by arrangement.  Booth set-up is subject to rules and policies of each venue.  Banner hanging, power and other incidentals may have a separate fee as charged by the venue.)


 • Brochure Insertion — the inclusion of one flat or folded organizational lit piece in the event packet; materials are partner-provided and must be received in advance of the event date.  (There is a limited number of partner accepted brochure insertions.)


 • IssuesLive Featured Participant — the participation of one member of the partner’s leadership, ownership or management team as an IssuesLive “Panelist” or “Featured Guest”.  These featured participants receive special visibility by being introduced to the event attendees, being featured in the event program and included in the online event materials.  The Featured Participants are recognized as authorities or experts, are miked and may respond to questions by attendees and other Featured Participants.

 • Special Introduction to Featured Participants — an introduction opportunity for the event partner to personally meet the featured participants and other participating notables.
(By special arrangement.)

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Minnesota Marketing Partner
No cost
A Minnesota (MN) “Marketing Partner” is an event partner who promotes all IssuesLive events in which they participate to their members, clients, constituents and network in the mutual interest of the Marketing Partner organization and the IssuesLive Producers.
Businesses, organizations, institutions, agencies, foundations, media entities or individuals who wish to support one or more events or series by promotion, outreach and recruitment activities on behalf of IssuesLive in a mutual interest.  Marketing Partners will register by completing a Marketing Partner Agreement that includes specific minimum outreach activities and provide producers with copies of distributed materials for the event(s) for which they are registered.  Marketing Partners will be offered the Name/Logo Visibility Package and a role for one representative to serve as a Featured Guest.  Marketing Partners will be provided an electronic marketing package that they may customize for their outreach activities.  The IssuesLive Producers may agree to promote an event(s) in conjunction with the Marketing Partner by mutual agreement.  Marketing Partner will also post the IssuesLive logo/link on an appropriate location on their web site(s).

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  National Event Partnerships

National Supporting Partner
$5,000 Investment per event

Brand Visibility Package

Company or organization logo & web link included in appropriate electronic and printed event materials (subject to the date of partner acceptance)

Visibility in Print
Your company/organizational logo and/or name will be featured in:
• The IssuesLive Event Program
• The event promotional materials
• The event invitations (when printed.)

Virtual Visibility
Your company/organizational logo and/or name will be featured in:
• The IssuesLive “Partnership” page on the event web site at http://www.issueslive.com/
• The IssuesLive Event Archive (where past events can be accessed on demand)
• The event invitations
• The IssuesLive Event disc (when available.)
• Regular e-blasts generated by Event Producers
• Regular e-blasts generated by IssuesLive Partners and Marketing Partners
• The IssuesLive event web link on Partners’ web sites (driving interest to the site where all partner’s logos will be displayed.)
E-blast Distribution
• Event partners and Event Marketing Partners will be asked to promote each IssuesLive event in which they are involved including the distribution of the e-blasts to their members, clients, constituents and network as furnished to them by the Event Producers; Partners will also be furnished with an electronic marketing kit for said distribution and to personalize their e-blasts with their logo and brand if desired.

General Visibility
Discovery of your participation and partnership role as a result of general promotion in:
• Media interviews
• Feature articles
• Partners’ and supporters’ internal communications, newsletters or web sites
• Announcements at organizational meetings and events

On-site Visibility
Your company/organizational logo and/or name will be featured in:
• The IssuesLive on-site event multi-media presentation
• The IssuesLive Event Program
• The opportunity to have one company/organizational banner (partner supplied) hung in accordance with policies and procedures of the specific venue; an installation fee may be charged at the discretion of the venue event coordinator according to their policy.

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National Strategic Partner
$10,000 investment per event

Brand Visibility Package +Event Participation Package

 

Event Participation Package


• “Resource Center” Participation
• The opportunity for an organizational booth presence in an area adjacent to the Forum space (according to specific venue limitations and policies)
Partners have the opportunity to staff a booth in the Resource Center as an event partner.  The Resource Center is a visible area adjacent to the IssuesLive event area that will be utilized by event partners for organizational visibility and consultations with attendees, partners and the media.  This is an exclusive area reserved for event partners, host organization(s) and producers.  No general exhibit space is available for sale.  Resource Center visibility is only available to those who contribute to the event(s) or its production.
(Limited partnerships are available and finalized by arrangement.  Booth set-up is subject to rules and policies of each venue.  Banner hanging, power and other incidentals may have a separate fee as charged by the venue.)


 • Brochure Insertion — the inclusion of one flat or folded organizational lit piece in the event packet; materials are partner-provided and must be received in advance of the event date.  (There is a limited number of partner accepted brochure insertions.)


 • IssuesLive Featured Participant — the participation of one member of the partner’s leadership, ownership or management team as an IssuesLive “Panelist” or “Featured Guest”.  These featured participants receive special visibility by being introduced to the event attendees, being featured in the event program and included in the online event materials.  The Featured Participants are recognized as authorities or experts, are miked and may respond to questions by attendees and other Featured Participants.

 • Special Introduction to Featured Participants — an introduction opportunity for the event partner to personally meet the featured participants and other participating notables.
(By special arrangement.)

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National Elite Partner

(Support of three or more events)
Individual event investments + value added consultation package
Brand Visibility + Event Participation Packages
+ Initial consultation and microbusiness assessment + written report

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National Marketing Partner

No cost
A National “Marketing Partner” is an event partner who promotes all IssuesLive events in which they participate to their members, clients, constituents and network in the mutual interest of the Marketing Partner organization and the IssuesLive Producers.
Businesses, organizations, institutions, agencies, foundations, media entities or individuals who wish to support one or more events or series by promotion, outreach and recruitment activities on behalf of IssuesLive in a mutual interest.  Marketing Partners will register by completing a Marketing Partner Agreement that includes specific minimum outreach activities and provide producers with copies of distributed materials for the event(s) for which they are registered.  Marketing Partners will be offered the Name/Logo Visibility Package and a role for one representative to serve as a Featured Guest.  Marketing Partners will be provided an electronic marketing package that they may customize for their outreach activities.  The IssuesLive Producers may agree to promote an event(s) in conjunction with the Marketing Partner by mutual agreement.  Marketing Partner will also post the IssuesLive logo/link on an appropriate location on their web site(s).

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Partnership Agreements

All IssuesLive Partnerships are subject to the terms of the specific Partnership Agreement applicable.

MN Strategic Partner Agreement
MN Elite Partner Agreement
MN Marketing Partner Agreement

 

National Supporting Partner Agreement
National Strategic Partner Agreement
National Elite Partner Agreement
National Marketing Partner Agreement

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PARTNERSHIP::Your ROI::After IssuesLive::Behind the Ropes

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